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James R. Herman Cruise Terminal at Pier 27
San Francisco, California
Client: Port of San Francisco 
Architect: KMD Architects/Pfau Long Architecture
Fabricator: Priority Architectural Graphics
Photography: ©Jeffrey Galbraith (Image 1)

©David Wakely (Image 2 and 4)

Clearstory provided complete signage and identity design services for this modern cruise ship terminal. The building’s austere, working-waterfront aesthetic has been augmented with an undulating roofline and the sparkle of an accent of blue glazing. Working within spatial constraints of the project, Clearstory developed a slender and luminous wayfinding pylon that utilizes transportation symbols to guide passengers through the embarkment and disembarkment process. Additionally, a large kinetically illuminated rooftop “Port of San Francisco” sign was developed exclusively for boat traffic on the bay.


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